The Surprising Way Store Brands Can Save You Hundreds

The Surprising Way Store Brands Can Save You Hundreds

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When you’re walking down the supermarket aisle, the choices can be overwhelming. On one hand, you see name-brand products, read more with their vibrant packaging and heavy advertising. On the other hand, there are store-brand items, which are often more affordable but not as well-known. Opting for store brands can be a smart way to save money without losing value.

Store brands are manufactured by third-party companies, under the store’s brand. Often, these products are very similar to name-brand versions. The main difference? Store brands don’t include expensive marketing campaigns that name brands build into the price.

Many people assume that store brands are not as good, but blind taste tests have shown that shoppers frequently can’t distinguish between generic brands and popular brands. In particular when it comes to basic pantry staples like salt, the product is practically identical.

In the case of medicines, the active ingredients are monitored and must meet the same standards, so whether you’re buying name-brand pain relievers or generic pills, you’re receiving a similar product at a fraction of the cost.

In additional areas like paper goods, it may seem a bit risky to try store brands, but it’s often worth it. In case a cleaner doesn’t meet your standards, the savings can add up over time. Many retailers even provide money-back guarantees on their private-label items, making it risk-free to try.

The key is that you don’t have to go all-in at once. Swap out a few staples at first—like baking ingredients, cleaning supplies, or basic groceries. Over time, you may be surprised how much you’ve saved. By being open to private labels, you can make a big difference in your household budget without missing out on the quality you expect.

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